Beijing Poly Theatre Management Co., Ltd. (hereinafter referred to as "Poly Theatre Company") was established in October 2003 and is subordinated to the Poly Group Co., Ltd. It is China's largest group corporation of theatre management and performance operation. Now the company is moving towards the goal of "four-in-one international theatre performing group including channel, content, marketing and art education", and provides a stronger spiritual pillar for the Chinese dream of "Realizing the great rejuvenation of the Chinese nation".
The country's largest theatre line platform
Poly Theatre Company operates and manages more than 63 first-class theatres in more than 55 cities of over 20 provinces, has over 120 auditoriums and 130,000 seats. It has become the largest direct operating theatre line in China and the world.
The country's largest performance operation platform
As the scale of the company's channel construction continues to expand, the performance content has achieved improvement in quantity and quality. In the past 14 years, the Poly Theatre has presented a total of 45,000 repertories and received over 47 million audiences. In 2017 alone, the number of performances reached 8,100, and the audience exceeded 8 million. Famous artists, dramas and troupes gather at Poly Theatre. In terms of international premium program, the world's top ten orchestras represented by the Amsterdam Royal Concert Hall Orchestra, the Berlin Philharmonic Orchestra, and the Vienna Philharmonic Orchestra made their debut in Poly, presented José Carreras World Farewell Concert and many other world-class performances. It has introduced classic musicals of Broadway, London's West End, including "Cat", "Notre Dame de Paris", "Winnie the Pooh", "Ghost", and "Bodyguard" etc. In domestic performances, famous drama directors Lai Shengchuan, Meng Jinghui and Lin Zhaohua brought a large number of classic drama works such as "A Dream Like A Dream", "Amber" and "A Midsummer Night's Dream" for Poly Theatre. Yang Liping's dance "Peacock", the Central Ballet's "Red Detachment of Women", Beijing People's Art Theatre's drama "Tea House", "No. 1 Building in the World", and the Taiyuan Dance Troupe's "Thousand-Hand Kwan-Yin" and other famous masterpieces will also add luster to the stage of Poly Theatre.
The domestic original production base with leading level
The company built China's first original musical theatre base with Dongguan city. It has successively introduced five original musicals including "The Winter of Three Hairs", "The Piano in A Factory", "Long March", "Nie Xiaoqian and Ning Caichen" and "Burning of Opium Stocks in Humen" and original drama "The Yinding Bridge", which have been performed in the theatre for more than 500 times. Among them, "The Piano in A Factory" won Wenhua Award for Outstanding Drama, and "The Yinding Bridge" won Best Actress in the 7th International Drama Academy Award. Other plays won a number of awards such as the "Five One Project" in Guangdong Province.
In 2017, the company built a child play creation base with Changzhou city, and based on this, the company built a child theater line in East China and opened the road of professional theater construction. In the first half of the year, the children's drama "Star Trek of the Little Prince" and "The Double Warrior of the Old Man and the Sea" were produced. It is expected to tour for about 110 rounds.
It pays attention to the cooperation with famous artists, famous groups and famous dramas to launch well-made and well-received art works. In 2017, the company and Armstrong Art Company jointly co-produced and introduced the original English opera "Dream of the Red Chamber” from the San Francisco Opera House and toured for 6 rounds in China. The project was successfully selected in the first round of the Sino-U.S. Social and Humanities Dialogue key projects. By collaborating with Longmashe Corporation, the company introduced the drama "Broken Gold" starred by Wang Gang, Zhang Guoli, and Zhang Tielin. It is hard to get one ticket for the first round performance. The drama won a double harvest of social and economic benefits. It collaborated with Sevenages Company to launch the Chinese version of the musical "Sound of Music" and collaborated with CCTV to launch the children's drama "I Love Fable", etc.
In 2017, the company also participated in the Broadway musical "An American in Paris" London West End Resident Edition, which was given a five-star rating by the local mainstream media and was added to perform 300 rounds. For the first time, Chinese theatre company appeared on the list of Western musical producers.
The first-class benchmark of domestic theatre business management industry
The company has accumulated experience in its development and condensed its quality policy of “professionalism, standardization, grouping, and internationalization.” From 2013 to 2015, the company formulated the first domestic “Theatre Operating Management Regulation” for all kinds of performing arts standards, jointly issued the first “Government Subsidy Industry Standard” in China, published and issued “Theatre Operating Management Practice”, proposed the classification criteria for the troupe performance level, formulated the first set of domestic theatre operation and management normative documents, presided over and held the first China Theatre Conference, and took the lead in the formulation and publication of the first Theatrical Self-discipline and Service Convention in Chinese theatre management industry. At the same time of continuously improving the level of the management professionalism, the "Poly Regulation" has been raised to the level of "industry standard", and Poly Theatre has become the benchmark of the domestic theatre business management industry. In 2002, Beijing Poly Theatre became the first theatre in the country to pass the ISO9001 quality management system certification. Later, all its subsidiary theatres passed the quality certification and the brand value of Poly Theatre management has been further enhanced. In 2016, the company successfully organized the first "Poly Theatre Cup" staff business knowledge and job skills competition, where more than 3,000 people from over 40 theatres across the country participated in, and it has become the largest comprehensive quality display and skill upgrading platform in the industry.
The company pays attention to the training of talents. It co-organized the "Sino-German Theatre Management Senior Talents Training Course" with Shanghai Theatre Academy, German Consulate General in Shanghai and the Free University of Berlin. And the company successively held three consecutive master-classes of theatre management talents with the Central Academy of Drama.
Cultural Messenger of "the Belt and Road"
Poly Theatre Company has developed its cultural advantages and strengthened cooperation with overseas. It has established strategic partnerships with overseas institutions such as the British Ambassador Theatre Group, the Bushno Art Center, and Armstrong International Music Art Company. And it has carried out in-depth cooperation with cultural and education section of consulate in China from France, Poland, Germany, Spain and other countries. In 2017, the company collaborates with art groups in more than 12 countries along the “Belt and Road” route, performing nearly 64 art projects of countries along the line in Poly Theatre line, a total of near 417 performances. The company successfully held international theatre forum and stage art and management master class in Qingdao in 2016, and the experts from the United States, Britain, Japan, Korea and other countries gathered in Poly to explore theater market trend. This is the first international theater forum sponsored by enterprise in China, which broadens the Poly's international friend circle.
National leading ticket marketing platform and Grand Theatre art education brand
In 2016, the company registered and established Beijing Poly Ticketing Development Co., Ltd., researched and developed the ticketing system with independent intellectual property rights. The company integrated the national marketing network, and built Poly cultural life platform. It is estimated that the annual ticket sales will exceed 10 million. Since 2016, the company has carried out the brand art education in the mature grand theater, relying on Poly brand and grand theater resources, and established education art center, children's choir and youth symphony orchestra in Shanghai and other places. Shanghai Poly Children's Choir won the silver award of Vienna World Peace Choral Festival.